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Why are digital Freight Brokerage Comapnies in USA disrupting traditional logistics ?

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Digital freight brokerages are making the applecart of the logistics business in the USA a basket case by applying technology to automate, render it cost-effective, and transparent. By comparison, towards conventional freight brokers who bank upon human touch as well as telephonic solutions, digital portals opt for computerized automation through software, AI, and data science. Such is how they are making the applecart:  1. Higher Efficiency and Automation Freight brokers use AI-based platforms and machine learning to automatically match carriers and shippers. This saves manhours consumed, accelerates the booking process, and eliminates inefficiencies inherent in conventional brokerage. 2. Reduced Costs and Competitiveness Web platforms eliminate middlemen, offering maximum load matching to reduce shippers' and carriers' operating costs. Pricing algorithms enable competitive, real-time pricing, thereby reducing freight transportation costs. 3. Greater Transparency and Real-Time...